Tourism in Seoul

Discover the most iconic places you should visit in the capital

Discover Seoul

Explore South Korea's fascinating capital, where millenary tradition coexists with cutting-edge innovation. If you're interested in studying in Seoul or finding accommodation, here you'll find our selection of must-visit places.

Gyeongbokgung Palace

Gyeongbokgung Palace

The main and most magnificent palace of the Joseon dynasty, with magnificent traditional architecture and guard changing ceremonies.

Jongno-gu
9:00 - 18:00 (Closed on Tuesdays)
Visit nearby Bukchon Hanok Village to see traditional Korean houses
N Seoul Tower & Namsan Mountain

N Seoul Tower & Namsan Mountain

Iconic tower with 360° panoramic views of Seoul. Access by walking trails or cable car to enjoy the scenery.

Jung-gu
10:00 - 23:00
Sunset offers the best views of the illuminated city
Gwangjang Market

Gwangjang Market

One of Seoul's oldest traditional markets, famous for its authentic street food and traditional fabric shops.

Jongno-gu
9:00 - 22:00
Try bindaetteok (bean pancake) and mayak gimbap (mini rice rolls)
Hongdae

Hongdae

Vibrant university district known for its nightlife, independent boutiques, street art and impromptu performances.

Mapo-gu
Best in afternoon/evening
Visit at night to see young artists performing in the streets
Jogyesa Temple

Jogyesa Temple

Main temple of the Jogye Order of Korean Buddhism, a haven of peace in the heart of the bustling city.

Jongno-gu
Open 24 hours
Visit during the Lotus Lantern Festival (May)
Gangnam

Gangnam

Sophisticated shopping and business district, made famous by 'Gangnam Style' song, with luxury boutiques and nightclubs.

Gangnam-gu
Best during day for shopping, night for nightlife
Take a photo with the statue of hands making the Gangnam Style gesture
Bukchon Hanok Village

Bukchon Hanok Village

Preserved historic neighborhood with over 900 traditional Korean houses (hanok) from the Joseon period, where local residents still live.

Jongno-gu
Open 24 hours (respect residents)
Visit early in the morning to avoid crowds and respect the neighborhood's tranquility
Itaewon District

Itaewon District

Seoul's international district with a vibrant multicultural community, international restaurants and cosmopolitan nightlife.

Yongsan-gu
Best in afternoon and evening
Try the international culinary diversity and visit local design boutiques
Cheonggyecheon

Cheonggyecheon

Restored 11 km urban stream that runs through central Seoul, perfect for walking and relaxing in the middle of the city.

Jung-gu / Jongno-gu
Open 24 hours
Walk from Cheonggye Plaza to Dongdaemun Bridge for the complete experience
Dongdaemun Design Plaza (DDP)

Dongdaemun Design Plaza (DDP)

Iconic futuristic building designed by Zaha Hadid, design and fashion center with exhibitions, shops and night markets.

Jung-gu
10:00 - 19:00 (Night market until 05:00)
Visit at night when it's illuminated and take advantage to shop at nearby markets
Insadong

Insadong

Traditional cultural neighborhood full of art galleries, tea houses, antique shops and traditional Korean crafts.

Jongno-gu
10:00 - 22:00 (varies by shop)
Try traditional Korean tea and look for authentic handmade souvenirs
Banpo Rainbow Bridge

Banpo Rainbow Bridge

Dancing fountain show with music and colored lights on the Han River, especially beautiful at sunset.

Seocho-gu
Shows: 12:00, 20:00, 20:30, 21:00 (Apr-Oct)
Arrive early to get a good spot and bring something to sit on

Why visit Seoul

Vibrant capital that never sleeps

With over 10 million inhabitants, Seoul is a metropolis in constant motion 24 hours a day.

Perfect for K-pop culture lovers

Districts like Hongdae and Gangnam are the epicenter of Korean pop culture and fashion.

World-class gastronomy

From street markets to Michelin-starred restaurants, Seoul is a food paradise. Learn more in our Korean gastronomy section.

Shopping paradise

From Korean cosmetics to cutting-edge electronics, Seoul offers unparalleled shopping experiences. Check our shopping in Korea guide.

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