Tourism in Seoul
Discover the most iconic places you should visit in the capital
Discover Seoul
Explore South Korea's fascinating capital, where millenary tradition coexists with cutting-edge innovation. If you're interested in studying in Seoul or finding accommodation, here you'll find our selection of must-visit places.

Gyeongbokgung Palace
The main and most magnificent palace of the Joseon dynasty, with magnificent traditional architecture and guard changing ceremonies.

N Seoul Tower & Namsan Mountain
Iconic tower with 360° panoramic views of Seoul. Access by walking trails or cable car to enjoy the scenery.

Gwangjang Market
One of Seoul's oldest traditional markets, famous for its authentic street food and traditional fabric shops.

Hongdae
Vibrant university district known for its nightlife, independent boutiques, street art and impromptu performances.

Jogyesa Temple
Main temple of the Jogye Order of Korean Buddhism, a haven of peace in the heart of the bustling city.

Gangnam
Sophisticated shopping and business district, made famous by 'Gangnam Style' song, with luxury boutiques and nightclubs.

Bukchon Hanok Village
Preserved historic neighborhood with over 900 traditional Korean houses (hanok) from the Joseon period, where local residents still live.

Itaewon District
Seoul's international district with a vibrant multicultural community, international restaurants and cosmopolitan nightlife.

Cheonggyecheon
Restored 11 km urban stream that runs through central Seoul, perfect for walking and relaxing in the middle of the city.

Dongdaemun Design Plaza (DDP)
Iconic futuristic building designed by Zaha Hadid, design and fashion center with exhibitions, shops and night markets.

Insadong
Traditional cultural neighborhood full of art galleries, tea houses, antique shops and traditional Korean crafts.

Banpo Rainbow Bridge
Dancing fountain show with music and colored lights on the Han River, especially beautiful at sunset.
Why visit Seoul
Vibrant capital that never sleeps
With over 10 million inhabitants, Seoul is a metropolis in constant motion 24 hours a day.
Perfect for K-pop culture lovers
Districts like Hongdae and Gangnam are the epicenter of Korean pop culture and fashion.
World-class gastronomy
From street markets to Michelin-starred restaurants, Seoul is a food paradise. Learn more in our Korean gastronomy section.
Shopping paradise
From Korean cosmetics to cutting-edge electronics, Seoul offers unparalleled shopping experiences. Check our shopping in Korea guide.